Now live · Crop Forecast

See where prices are heading, 12 weeks out.

Most produce market reports tell you where prices have been. Crop Forecast shows where they're likely to go: a 12-week outlook on the commodities you buy, shown as a range you can plan around and refreshed every day.

The Fruition Today brief: a freeze warning for potatoes in Klamath Basin, OR, a plain-English summary of the week across 21 commodities, and a week-by-week chart of where price risk is building

What's live today

Your watchlist, ready every morning.

20+ commodities · 41 regions · refreshed daily

The morning headline

Each day opens with the one event most likely to move your prices, like a freeze warning in a growing region, and a plain-language read on what it means.

This week, in plain words

A short recap of what moved, what's running above its usual price for the season, and where the weather could shift supply.

Where the risk is, week by week

Every commodity's 12-week range on one chart. Red bands are likely to cost more, green likely to cost less, and weather events are pinned to the calendar.

Live now

The full outlook, and the weather behind it.

Two views on the same watchlist: the full 12-week price range for every commodity, tracked against where the market actually lands, and heat and moisture stress across 41 growing regions, flagged early enough to plan around.

Live

12-week market outlook

Projected FOB range · tracked against the market

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Live

Weather & field stress

Daily highs vs. normal · 4 of 41 growing regions

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More of the platform

One platform for the whole category.

From purchasing to AP/AR, every team works from the same numbers: how your contracts compare with the market, how food inflation hits your menu, and what each freight lane costs.

See how each contract performs against the open market, trigger and lid included. In this real iceberg contract (shipper's name removed), the $28.00 lid held when the Salinas market hit $60.10, and the contract ran $9.79 a case under the market over 12 months.

The Fruition contract evaluator on an iceberg lettuce contract, shipper anonymized: fixed at $16.70 with a $22 trigger and a $28 lid, charted against 12 months of Salinas market prices that peaked at $60.10

See Crop Forecast on your commodities.

A 20-minute walkthrough built around the produce you buy.

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